Pitman Training

Professional Certification in Digital Marketing

This unique course offers you the opportunity to learn about the different aspects of digital marketing through a series of dynamic lectures. Each module is led by a renowned industry professional who will guide you through the intricacies of different digital marketing specialisms including SEO, PPC, Digital Display Advertising, Social Media Marketing, Analytics and more.

This course is recommended for a variety of professionals including Marketing Executives, Managers, IT Managers and Senior Management. In addition, it is ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies along with anyone keen to pursue a career in digital marketing. 

Possessing a globally recognised and industry validated Digital Marketing Institute certification will benefit any marketing professional enormously. Key benefits this certification offers include enhanced career opportunities, increased earning potential and a globally recognised and respected certification. 

 There are ten modules in this course:

  1. Introduction to Digital Marketing
  2. Search Marketing (SEO)
  3. Search Marketing (PPC)
  4. Digital Display Advertising (DDA)
  5. Email Marketing
  6. Social Media Marketing 1
  7. Social Media Marketing 2
  8. Mobile Marketing
  9. Analytics
  10. Strategy and Planning 

Through the study of this course you’ll gain an in-depth understanding of the core digital marketing disciplines. At the end of your training you’ll receive a Pitman Training certificate and have the option of undertaking the course examination to validate the knowledge gained throughout the training. This examination will lead to you gaining a ‘Professional Diploma in Digital Marketing’ certificate and will be well prepared to take up a more evolved role in the overall marketing field1. 

It is important to note that this is a comprehensive learning programme which will require dedication to ensure the course and associated examination is completed within a 6 month timeframe.

1 Vendor specific examinations may need to be organised and paid for separately. Please speak to your Course Advisor for further details