Pitman Training

Essential Social Media for Business Award

Diploma Outline

Our Social Media Award helps you to see how you can use social media for business. Yes social media is fun. Yes social media is creative. Yes social media is vast. But, how to do you capitalise on it for business?

We work with you to ensure you’re fully aware of how to leverage social media to provide positive business benefits.

You could be up to speed in just 24 hours of flexi study – then there’ll be no stopping you!

This course provides you with the basic knowledge you need across key social media platforms, as well as an overview of how SEO and video for business can help. It goes much further than just scratching the surface, always considering the business benefits of using each platform.

Working through the different modules you’ll start to feel comfortable with a number of different social media tools, and see how you could utilise these at different points within a social media strategy.

Pitman Training’s Social Media Award is designed for anyone interested in marketing, event organising or for PAs developing a career.

Our Social Media Award takes you through:-

  • Building essential skills for Twitter, facebook, LinkedIn, Google+
  • Using video for business as part of social media plans
  • Understanding SEO requirements for social media
  • Creating effective social business strategies

You can choose from any four of the following courses:

Social Media Strategy for Business

This course contains an overview of over 15 tools that a business could use for Social Media marketing, to make sure they are appealing to their audience, along with a number of tools for measuring success for Social Media.

Twitter for Business

Here we offer a complete guide to setting up a twitter profile, understanding the twitter language and best practice usage of twitter. We look at finding people to follow and attracting followers. The course moves on to look at HootSuite – a tool to make Twitter use easier and more targeted.

LinkedIn for Business

On completion of this course, you will be able to set up an optimised LinkedIn individual profile and use LinkedIn to connect to, and engage with, your contacts. You will learn about using LinkedIn groups and answers to improve your credibility and visibility. We also cover setting up a company profile, using LinkedIn advertisements and measuring your success.

Facebook for Business

The course shows you the difference, and overlap, between using Facebook for your personal profile for a page for your business. With a guide to Facebook apps, creating competitions and using Facebook advertising as well as how to measure the success of your Facebook Page you’ll start to see the vast opportunities.


In this course you’ll learn what Google+ is and why it should be used for business. We cover creation of a Google+ profile, circles and security, the use of +1s, events, hangouts and communities. The process of setting up Google Authorship is also covered as well as Google Local and measurement.

Video for Business

The course covers the reasons for using video to market a business, the video audience and scheduling content for videos. The processes of storyboarding, capturing and editing a video are looked at in detail, along with  measuring its success.

Introduction to Search Engine Optimisation

This course covers the importance of SEO and how different search engines work, focusing on the Google search engine and tying this into SEO. We help you identify keywords for the business and look at where these should be used in your website, blogs and Social Media. The course also covers the importance of link building.

Once you’ve worked through this course you’ll be able to fully appreciate the scope for using social media in business. You’ll stand head and shoulders above the rest who are merely ‘playing’ at it. You’ll understand the whole spectrum from the strategy, to the SEO benefits, to the daily interactions that build loyalty with your customers.

Blogging for Business (available from January 2014)

This course takes students from the initial stages of exploring and using other people’s blogs to gain exposure, to creating and managing their own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers. It includes tutorial on how to set up a blog using three of the most popular free blog software tools in the market today.

The Social Media Award can be completed in about 20 hours, based on flexi study, but it’s broken down into distinct modules so you can work through it at your own pace.

Our Essential Social Media Award is part of our distance learning range – which can be accessed online via our distance learning portal. 

This means that you have the flexibility to study our Essential Social Media Award:

  • In centre, with our friendly course advisors available for support and guidance as and when you need it.
  • At home or from work – with support via email or telephone during working hours.
  • On a blended mix – in-centre for the modules you need help with, at home or from work for those you are gliding through.

Once you’ve decided to go ahead, all you’ll need to do is contact your nearest Pitman Training centre that offers and supports our distance learning platform, and they will arrange for you to have an induction to show you around the system and talk you through how our online training works. After this, you can learn in your own time and at your own speed, but with the knowledge you have support at hand if required. 

To find your nearest centre that offers and supports our online Essential Social Media Award training, /training-a-z/”>

The best way to make sure your training programme suits you, your skills, your ambitions and your busy schedule, is to get in touch with us for a free, friendly expert career consultation.

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