Pitman Training

Social Media for Business Diploma

Diploma Outline

Our Social Media for Business Diploma covers they key areas of how to utilise social media for business purposes, and helps you see how you can make it a part of your everyday marketing. It is designed for anyone interested in marketing, event organising, for PAs developing a career or owners of small businesses.

You’ll understand all they key social media platforms, and start to appreciate their benefits. As part of this Diploma you can also tap into web design, time management and marketing skills, to really ensure you’re stepping up a gear in your career. A diverse Diploma, there is huge value in mastering the elements covered off in this course.

As a result of completing this Diploma we want you to be social media savvy, and confident when it comes to online marketing. Whether this is a part of your role, or is the main focus of your job, it’s never been more crucial that you can communicate well online. This Diploma makes sure you’re on the top of your game, and don’t get left behind by the online world.

Getting familiar with key platforms, as well as topping up your communication skills, you’ll become much more confident in the results you can create. Team your online skills with event management and time management skills, as well as learning some basics of web design and there’ll be no stopping you!

Our Social Media Diploma takes you through how to:-

  • Use Twitter, facebook, LinkedIn, Google+
  • Use video within your social media plans
  • Boost SEO rankings through social media
  • Create social media business strategies
  • Develop web pages and online imagery
  • Communicate effectively at work

The following are core courses:

Social Media Strategy for Business

This course contains an overview of over 15 tools that a business could use for Social Media marketing, to make sure they are appealing to their audience, along with a number of tools for measuring success for Social Media.

Twitter for Business

Here we offer a complete guide to setting up a twitter profile, understanding the twitter language and best practice usage of twitter. We look at finding people to follow and attracting followers. The course moves on to look at HootSuite – a tool to make Twitter use easier and more targeted.

LinkedIn for Business

On completion of this course, you will be able to set up an optimised LinkedIn individual profile and use LinkedIn to connect to, and engage with, your contacts. You will learn about using LinkedIn groups and answers to improve your credibility and visibility. The course covers setting up a company profile, using LinkedIn advertisements and measuring the success of using LinkedIn.

facebook for Business

The course shows you the difference, and overlap, between using facebook for your personal profile and a facebook page for business. With a guide to facebook apps, creating competitions and using facebook advertising as well as how to measure the success of your facebook page you’ll start to see the vast opportunities that lie within facebook.


In this course you’ll learn what Google+ is and why it should be used for business. The course covers creation of a Google+ profile, circles and security, the use of +1s, events, hangouts and communities. The process of setting up Google Authorship is also covered as well as Google Local and measurement.

Video for Business

The course covers the reasons for using video to market a business, the video audience and scheduling content for videos. The processes of storyboarding, capturing and editing a video are looked at in detail, along with  measuring its success.

Introduction to Search Engine Optimisation

This course covers the importance of SEO and how different search engines work. The course focuses on the Google search engine and considers the steps of SEO. Initially looking at identifying keywords for the business and learning where the keywords should be used in a website, blogs and Social Media. The course also covers the importance of link building.

Communication at Work

Learn how to communicate effectively in the workplace using verbal and non-verbal communication.  Understand the principles and structure of written communication.

Blogging for Business (available January 2014)

This course takes students from the initial stages of exploring and using other people’s blogs to gain exposure, to creating and managing their own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers. It includes tutorial on how to set up a blog using three of the most popular free blog software tools in the market today.

You then also have the choice to choose 3 of the following:-

  • Job Hunting in a Digital World
  • Photoshop CS6
  • Event Managment Essentials
  • Time Management
  • Flash CS6
  • Marketing Essentials
  • Illustrator CS5

This diverse Diploma is very practical and you should be able to instantly make use of what you learn. Providing a whole host of new skills you’ll find a new confidence, and where you were previously nervous about the social media and online world, this world will now be your oyster.


The Social Media Award can be completed in about 3 weeks hours, based on 75 hours of flexi study, but you can choose to work on sections at a time, taking it at your own pace. An online course, you can pick it up and put it down to suit you.

Our Social Media for Business Diploma is part of our distance learning range – which can be accessed online via our distance learning portal.

This means that you have the flexibility to study our Social Media for Business Diploma:

  • In centre, with our friendly course advisors available for support and guidance as and when you need it.
  • At home or from work – with support via email or telephone during working hours.
  • On a blended mix – in-centre for the modules you need help with, at home or from work for those you are gliding through.

Once you’ve decided to go ahead, all you’ll need to do is contact your nearest Pitman Training centre that offers and supports our distance learning platform, and they will arrange for you to have an induction to show you around the system and talk you through how our online training works. After this, you can learn in your own time and at your own speed, but with the knowledge you have support at hand if required. 

To find your nearest centre that offers and supports our online Social Media for Business training, /training-a-z/”>

The best way to make sure your training programme suits you, your skills, your ambitions and your busy schedule, is to get in touch with us for a free, friendly expert career consultation.

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